If you’re an artist, then you know how important it is to get your music out there. But with so many platforms to choose from, it can be hard to know where to start. In this blog post, we’ll take a look at some of the best ways to promote your music on social media.
Several great tips and tricks can help you get your music out there, and we’re going to cover some of the best ones here. We’ll also discuss which platforms are best for reaching your target audience. So, if you’re ready to start promoting your music, keep reading!
Think About Branding
The first thing that you will have to consider when using a social media platform is your branding. This should be relatively easy as an artist since the branding would mainly be defined by the genre you’re operating in, and the overall vibe your music has. However, if you are still discovering yourself, you might have to take some time to think of the branding.
More than this, your branding should be consistent across all of the social media platforms that you are using. The handle of your accounts should also be the same, if not, then similar, so people can find you.
Engage with Fans
The next thing you should focus on when promoting music on social media is to engage with fans. Oftentimes fans are ignored, but it’s the fans that bring money in and share your music with friends or family. Social media makes engaging very easy, and a few ways to do this could be replying to comments, commenting on users’ posts, posting user-generated content, and more.
You could also post links to your Soundcloud and ask for opinions on the social media platforms that you use. Not only will this drive traffic to your Soundcloud, but it will also create engagement on the platforms you are using. Additionally, you can buy likes for SoundCloud music, which makes things a lot easier and you can get more followers quickly.
Original vs Authentic
Another aspect to consider when promoting your music is how original vs authentic you want to be. This is more of a branding tip, but it does impact the way that your music is perceived, as well as how you are perceived as an artist.
The main difference between originality and authenticity is that many artists try to be original for the sake of being different and unique, which ends up backfiring since fans end up calling them fake. It’s far better to be authentic since this will allow you to draw real fans who care about you as well as your music.
Find a Suitable Platform
One of the most important tips is to find a platform that is suitable for you. This might sound a bit strange, but in reality, different social media platforms are used by different demographics. This means that potential fans might not be using a certain platform.
Therefore, it would be a great idea to do some research into who your audience is since, without this information, you won’t know what to look for when trying to choose a platform. This not only leads to wasted time but also wasted effort.
Schedule Posts
Something that you have to do is get into the habit of scheduling posts. It’s extremely important to be as active as possible when using social media, and it’s incredibly easy to become irrelevant or forgotten about. However, you need to be careful when using social media, as studies show that more than 200 million people are addicted to social media. You need to find the right balance and be present, but also take care of your mental health.
Scheduling posts allows you to create content for the future so that you always have something to post, and it also forces you to stay active. More than this, it will allow you to diversify your content so that not everything feels the same, since you will be able to see all of your future posts at once.
Post Visual Content
Finally, one of the most important things you have to do when using social media to promote your music is to post visual content. Only posting a virtual poster of upcoming tours or releases can get a bit boring, and might cause potential fans to become disinterested, or feel like you only care about making money.
You should also post content that shows behind the scenes, and lets potential fans, or fans, get to know more about you as a person. You’ll find that you will get more support if fans can create a connection with you.