In these Free Online Digital Marketing Courses With Certificates by Google, you will get your hands on digital courses you can’t easily find online. The word “online digital marketing” may sound absurd or redundant, but we definitely have offline digital marketing (even though we might not realize it).
First of all, in the digital world, we know that online has to do with the internet, offline is otherwise. Offline digital marketing, like radio and television marketing, may involve electronics but they don’t need the internet to operate.
Also, electronic billboards do great digital marketing work without the internet. Then if you’re in the sales department or ever worked there, “cold calling” is a method you are familiar with.
And you don’t need to connect online to pick up your phone and make those calls, right?
Marketing is as old as civilization, even though it wasn’t known as marketing, then. I know it’s totally different from what we know marketing as today, but humans have always traded for a long time.
Earlier, during the 18th and 19th centuries, demand for goods was always higher than the supply, there was less or no competition. Till the 20th century when marketing became more of how much sales you made.
Competition grew, and the need for advertising became the order for the day. Every business wanted to appear as number one in the face of consumers.
But now, marketing is like a big room where everybody is talking. And, only the few that take free online digital marketing courses with certificates by google can speak with a microphone.
Marketers are very important in the world of business, especially in our current century. They are there to advise the business what product or service is best for the customers, what the customers are demanding.
Also, they inform on where there is high demand for a particular product, and how much it should be sold. Every big business knows that they can’t do without digital marketers.
Thank God for algorithms, insight, and online surveys from most online platforms. It has helped digital marketers to estimate where their customers are and what they need.[lwptoc]
What is Digital Marketing?
Digital marketing is the process of promoting products or services through electronic tools like phones, computers, televisions. We see these promotions or campaigns or advertisements almost every day of our lives.
As long as you are reading this post, you have seen some of these digital promotions. In fact, 89% of Americans that use the internet through mobile, mostly come across digital marketing.
So, you see, getting free online digital marketing courses with certificates by google would be an interesting one. Especially, because lots of companies are looking for a means to spend less for the best ROI.
So, if you’re the best answer to this problem, they will be rushing to your doorstep. Further, the world knows the value of this skill, that’s why in 2019, they have spent over $43.8 billion on digital marketing software.
Free stuff doesn’t mean it will be bad (even though some free pieces of materials are). But time and time we have seen that Google can produce the best and still make them free, right?
To mention a few, you have a Gmail that has lots of nice packages given to you on a platter of gold. If you’re an Android user, you have Maps, Google Drive, Photos, Calendar, Play Store.
You and I know how good these free stuff are and there is no form of annoying advert making us feel uncomfortable while using them. Talk more of their free online digital marketing courses with certificates by google.
Free Online Digital Marketing Courses With Certificates By Google
Here is the list of free online digital marketing courses with certificates from Google
- Fundamentals of Digital Marketing
- Google Analytics Academy
- Search Ads 360 Certification Course (Intermediate)
- Campaign Manager Certification Course (Intermediate)
- Mobile Experience Certification Course
1. Fundamentals of Digital Marketing
This is one of the free online digital marketing courses with certificates by Google that is fun to learn. Especially with the badges that you’ll earn while learning.
There is a badge given to you in every module you finish. This is to encourage you to keep learning.
“The online opportunity” is their first module that kind of welcomes you to the digital marketing class. They inform you regarding how vast the digital marketing world is.
And, how important Google Digital Garage is. Also, for easy learning, free online digital marketing courses with certificates by google provide free videos.
If you don’t want to use their transcript, a video that is the same as the transcript is made available. Further, after any module, you’ll take a quiz to test your knowledge over the concluded module.
If you pass the quiz, you move to the next lesson, but if you fail, you’ll be allowed to retake the quiz. Even if it was one question you failed, you’ll retake the quiz.
After the quiz, they will provide you with additional links and resources to enable you to learn more about that module.
Finally, you might be provided with pdfs that contain some useful details regarding the concluded module. For instance, in the first module, there is “Digital Marketing Jargon Buster,” a pdf with digital marketing jargon.
In addition, most modules are divided into different lessons. For instance, the first module has two lessons.
And, in the second lesson, they went further to enlighten you on how the digital world can affect your business when compared to the traditional way of doing business. Imagine when customers search on a keyword, and your business appears as the first solution.
Yes, this is one of the things free online digital marketing courses with certificates by google will make you understand. And they will teach you steps to follow to begin taking advantage of the digital space.
Which one of them includes “setting a realistic budget.”
When you’re done with all the lessons with their quizzes, there is one final quiz from them. This helps to make sure you remember what you learned.
When you’re done with each module, a badge will be given to you.
There are 26 modules in the class which includes;
- The online opportunity
- Your first step in online success
- Build your web presence
- Plan your online business
- Get started with a search
- Get discovered with a search
- Make search work for you
- Be noticed with search ads
- Improve your search campaigns
- Get noticed locally
- Help people nearby find you online
- Get noticed with social media
- Deep dive into social media
- Discover the possibilities of mobile
- Make mobile work for you
- Get started with content marketing
- Connect through email
- Advertise on other websites
- Deep dive into display advertising
- Make the most of the video
- Get started with analytics
- Find success with analytics
- Turn data into insights
- Build your online shop
- Sell more online
- Expand internationally.
Once you’re done with all these modules, free online digital marketing courses with certificates by Google will give you an exam that requires a minimum of 80% success. The exam is not hard to pass, it’s a digital marketing beginner-level exam.
And, you can pass it on your first attempt. As long as you properly went through the classes.
Moreover, the exam comprises 40 multiple-choice questions, and you need to get at least 32 questions correctly. Google will give you 70 mins to answer them, which is enough time for it.
However, if you didn’t pass the exam, you’re given 24 hours to cool off before returning to the exam (at your will).
Most importantly, if you pass the exam, you will be awarded a cost-free digital marketing certificate that is recognizable in the world.
2. Google Analytics Academy
Google Analytics is a sub-niche of free online digital marketing courses with certificates by google. Google Analytics is like a master’s degree program, where you now want to specify a particular niche.
It teaches you customer behavior and interaction. With it, you learn how to streamline your funnel till that customer converts.
There are six courses in Google Analytics Academy
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started with Google Analytics 360
- Introduction to Data Studio
- Google Tag Manager Fundamentals
In Google Analytics for Beginners, you’ll learn more about audience insight and their behavior. You’ll also be taught how to measure website traffic.
You’ll also get to learn what online behavior made the customer purchase, or what online behavior made lots of customers convert. Was it your ads? The picture? Or even the contents?
For instance, If you have a makeup company, and you intend to run ads. With an understanding of Google Analytics for beginners, you’ll learn the location, age, sex, this will make your ads perform well.
To begin, you’ll need to freely register by answering some pre-course surveys. This is just to find out your basic knowledge of Google Analytics.
For instance, the first survey question says;
- Before taking this course, I understand the following topics:
Google Analytics data collection
- Strongly agree
- Strongly disagree
Analytics account set-up
- Strongly agree
- Strongly disagree
You see, there is no wrong answer here, it is just to know your skillset. And, there are 4 units in the course.
Free online digital marketing courses with certificates by google went further to create the Advanced Google Analytics course. Which also has 4 units.
Google Analytics for Beginners teaches you to analyze fundamental reports. Then Advanced Google Analytics helps you to learn about data collection and use them to produce understandable reports.
You’ll see how Google collects their data when they visit your website or your client’s website. You’ll also see how “Google hit,” is helping them see customers’ language preference, page name, screen resolution.
Google advised that, if you want to take the certification exam, try to finish both the beginners and advanced courses. This will help you to easily answer the exam questions.
When you have completed the two courses, you can proceed to Google Skillshop for your certification exam. The exam is 90 mins and has 70 questions.
If you had religiously followed the analytics beginner and advanced courses, you shouldn’t be overwhelmed regarding the exam. You’ll see questions like;
- What feature is required to collect the number of comments users posted to a web page?
- What report indicates where users start or exit the conversion funnel?
- In Multi-Channel Funnel Reports, how are default conversions credited?
Google normally changes the questions as time goes on to maintain authenticity. And, you need to get at least 56 of the questions correctly.
Also, to maintain the validity of your certificate, after 12 months of your first certificate award, you need to retake another one.
After your achievements, and, you want to continue pursuing a career in Google analytics. Free online digital marketing courses with certificates by google made Google Analytics for Power Users available.
This course capitalizes on your advanced knowledge of Google Analytics. You get to learn techniques that made some customers covert and why others didn’t even care.
Also, you will see traffic streams that will get you or your client(s) the best value. And learn the contents that are doing a lot better on your website.
Google Analytics for Power Users will enable you to know when the right time is to send newsletter emails. Also, you’ll need to register by answering a survey.
When you are done with each module you’ll be given an assessment, which is a multiple-choice question. There are 4 units and 4 assessments, so when you pass 80% or above of these assessments you’ll be awarded another certificate.
You can display your certificate anywhere, including adding it to your CV or displaying it at home.
Getting Started With Google Analytics 360 is another advanced course different from the ones mentioned earlier.
Introduction to Data Studio is one of the free online digital marketing courses with certificates by google to learn more about connecting your data.
Lastly, Google Tag Management Fundamentals will help you to understand more about tag execution.
3. Search Ads 360 Certification Course (Intermediate)
This is one of the free online digital marketing courses with certificates by Google that helps you to focus specifically on search campaigns. Thereby increasing your Return on Investment(ROI).
Remember, when you search on Google, some websites first pop up before the organic articles. Have you ever wondered why they come up on Google? And, what makes the first ads appear, first.
These ads are offered by Google. And, the owners of these websites are looking for experts that can properly bid on keywords to appear first on Google Advertisement Search Engine.
For you to proceed with this free course, it is advised to take the Fundamental of Digital Marketing Course first. This will help you not to be lost while learning a wide course on Google Ads.
From the course, you’ll learn;
- How to build your first search campaign
- How to meet your goals with bid strategies
- How to gather search insights with Floodlight
- How to measure search campaign performance
- How to optimize with offline conversions
- How to measure success across devices
- How to improve your workflow with bulk sheets
- How to label your campaigns for success
- How to set search campaign goals
- How to manage search campaigns efficiently
- How to engage customers with targeted ads
- How to optimize DoubleClick Search ad content
- How to optimize with holistic insights
- How to implement bid strategy best practices
- How to pick a Search Ads 360 attribution model
After you’ve sincerely gone through these classes, you’ll be given a 49 question exam to answer within 60 minutes. And, you need to submit the exam before the time elapses to avoid automatic loss.
You need 80% or higher achievement to pass the exam. Likewise, you should be careful not to end the exam before you complete it, to avoid automatic failure (you can’t resume from where you stopped).
Also, the Search ads 360 Cert Exam is one of the free online digital marketing courses with certificates by google you have to wait for 24hrs if you didn’t pass the exam. Once 24hrs is over, you can go back and take the exam.
4. Campaign Manager Certification Course (Intermediate)
If your business or client’s business is surrounded by Google Marketing products, then becoming a certified Campaign Manager will be a great achievement. This is one of the free online digital marketing courses with certificates by Google that is meant for intermediate marketers.
You should have experience in campaign management to be awarded this certificate. You also need to understand ad tag delivery and measurement.
To be acquainted with this exam, there is a pdf study guide prepared for you. But, it is best to have real-world experience in campaign management before taking the exam.
In the guide, you’ll learn;
- Basics of Campaign Manager
- Mobile in Campaign Manager
- How to optimize performance in Campaign Manager
- Video in Campaign Manager
On completion of the guide, you are meant to take a 56 question exam within 60 mins. You also need to get an 80% or above pass mark to be awarded your certificate.
5. Mobile Experience Certification Course
Did you know that more than half of online shopping happens with a mobile device? The mobile experience is not optional like a decade ago, it is a must.
In fact, in 2021 one-third of online purchases happened through mobile devices. So you see, the need for a mobile experience certification course is necessary.
The mobile experience certification course is one of the free online digital marketing courses with certificates by google you can add to your skill sets.
Most websites, and e-commerce, understand the importance of mobile responsiveness. But most of these websites are very poor in creating a good mobile experience.
At least that’s what 84% of online consumers who have experienced difficulty completing online transactions through mobile said. And, 40% of these consumers rush to a competitor after this bad mobile experience.
Having this skill is crucial for online business.
In the course, you’ll learn how to;
- Invest in Mobile Experience for Growth
- Develop a User-Focused Organization
- Prioritize Conversion Rate Optimization
- Focus on Mobile Speed
- Deliver a Seamless Mobile User Journey
- Offer a Personalized Mobile Experience
Once you have gone through these classes you’ll take a 50 question exam that takes 75 minutes to complete. However, make sure to obey their exam terms and policy.
- You’ll answer the exam on your own, you won’t look for assistance.
- You won’t copy the exam somewhere to share with people, nor will you reproduce the exam question.
Free online digital marketing courses with certificates by Google are an amazing digital course to grab. Google made it easy for you to learn them by providing both written and video courses in most of them.
So try your best to calmly study them, and go ahead to display your certificate online (you deserve it) and to your employers.
How can I get a free certificate from Google?
Google offers lots of free certification courses. Google Skillshop offers many courses that would award you a certificate upon the success of its exam.
Can I get a job with a Google certificate?
Yes, you can get a job after earning a certificate(s) from Google. Google certificates are recognized globally, so most companies will consider your CV when you have a certificate(s) from Google.
Especially IT, digital marketing, data analytics, project management fields.
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